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The Retail Detail

E-commerce Strategy & Design

If you’re considering starting a blog for your small business (and there are a lot of good reasons why you might want to) here are some simple preparations you can start on now, and some basic good practices we suggest you follow:

1. Know what you want to get from your blog – some reasons to get blogging for your business include; increasing traffic to your website, creating more interaction with your customers, creating content that you just don’t have appropriate space for on your website. Decide exactly what you want to achieve – and how you’ll know if you’ve succeeded.

2. Choose a (domain) name that is short, memorable and easy to spell. You want people to remember you, right? Make it easy for readers to pass on your details and for others to find you. Consider registering your own domain name rather than using the free URL provided by WordPress / Typepad etc.

3. Include an ‘About Us / Me’ page – a small business has the opportunity to have a much more personal and friendly relationship with it’s customers. Talk about your background, your interests and passions, and include photos of yourself and your team.

4. Don’t copy, give credit – do report what other blogs are saying (it’s a great way to generate relevant content for your own blog), but never pass other people’s content off as your own. It’s a good idea to add your own comments – both on your own blog because your readers will be interested in your opinion, and on the original blog as you can add a ‘backlink’ to your own blog / website.

5. Be yourself – reflect your personality, with a blog you can have more license to express your opinions, and on a wider range of subjects than you might be appropriate on your website. You can strike a less formal, more conversational tone that will engage your readers, and build interaction by publishing and replying to comments.

6. Check your facts – enough said.

7. Appropriate content – know your audience. Remember, it stays forever!


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